Facebook ads. Instagram ads. Twitter ads. Have you ever been tempted to consume a product or a service that you absolutely did not need? What was considered as a virtual second life has suddenly been converted into time-consuming contents displayed all over users favourite online platforms. In fact, it is not a secret that social […]
The new revolutionary wave of influencer in marketing is real. Wouldn’t you like to switch from user to marketer? In fact, the concept of a brand hiring a recognised celebrity to promote a product or service is not new. However, Kevin Gallagher (2018) states that although brands know that celebrity endorsements can sell products, they […]
Looking into a new business? Why not start it yourself? As visual content become more popular on social media, it is important to consider to create and leverage. This shift to visual social media, custom ers tend to be more engaged when the communication is made visually. Although there are many social networks all […]
Hello I am Deborah Lonia. Graduated in Media and Communication, currently studying a Master in Digital Marketing. I have a passion for the digital age and everything included. This blog is the reflection of my work, what I have learnt and what I aspire to be. Bring your Brand to Life!
Email address: UP878630@port.ac.uk